Step 1: Planning

• Know the story of the beneficiary organization you’re raising money for

• Know your answer to ‘Why are you doing the Bike Rally?’

• Put a list together of you potential donors, for example:

  • Family

  • Friends

  • Employer

  • Coworkers

  • Businesses you regularly visit

Step 2: Setup Your Personal Fundraising Page

• After you register online, you’ll be asked to personalize your fundraising page

• Write a brief story based on why you are participating in the Bike Rally

• Ask for a specific minimum donation amount

• Tell the reader you can’t do this without their help

• End with a thank you

Step 3: Craft Your Ask

• Here’s where you’re going to ask for an individual’s donation

• Create an email campaign which you can send directly to individuals’ emails

• Keep the ask simple and short

• Appeal to the emotion of the event, but remember not to sound too sappy

• Utilize statistics, which you can find at https://www.catie.ca/

• Creativity and positivity are very effective tools at getting people’s support!

Step 4: Work Your Social Network

• Document everything you do relating to the Bike Rally on your social media profiles

• Attach the link to your fundraising page on your social media profile pages

• Frequency of Postings = Frequency of Donations

Step 5: Prepare a Follow-Up

• Sometimes a potential donor will not contribute on the first ask

• Don’t feel set back by this and don’t feel shy to ask a second or third time

• If you’re asking again, change your message

Step 6: Always Thank Your Donors Personally

• You can send thank you emails through the fundraising tool, but stronger thank yous come from your personal email

• Never send out mass thank yous

• Be sincere, the donor will detect that and it will cultivate a strong sense of accomplishment for the donor