Community Sponsorship Program

Are you a business who is looking to support a participant of the Friends for Life Bike Rally?

Keep reading to learn about the sponsorship levels we offer and the recognition your business will receive!

Please Note: These are marketing sponsorships and not charitable donations. As such, your business will receive a receipt for marketing expenses, and not a charitable tax receipt. If you'd like to give a charitable donation which comes with a tax receipt, donate here.

When you sponsor a Rider or Crew member, you are not only supporting AIDS Service Organizations, but the amount you donate will help that participant reach their fundraising goal!

View the sponsorship levels below and see how your business will be recognized.

$200 Rider Sponsor

Your business logo on our website sponsor page.
Inclusion in a social media 'carousel' post highlighting our supporters.

$1000 Meal Sponsor - Tier 1

Signage with your logo at meal.
Logo included on our large Sponsor Banner displayed in the dining tent.
Your business logo on our website sponsor page.
x3 social media posts/stories (1 pre Bike Rally, 1 during the Bike Rally at your designated meal, 1 post-Bike Rally).

$500 Break Sponsor

Custom signage with your logo at designated break stop along the route.
Your business logo on our website sponsor page.
x2 social media posts (1 pre Bike Rally, 1 during the Bike Rally at your designated break stop).

$1500 Meal Sponsor - Tier 2

Logo included on the official Bike Rally Jerseys and Crew t-shirts worn by all participants on Day 1 departure and Day 6 arrival. Worn by approx. 400 participants, your logo will be seen throughout Toronto, Montreal, and everywhere in between - including for years after the Rally!
Signage with your logo at meal.
Logo included on our large Sponsor Banner displayed in the dining tent.
Your business logo on our website sponsor page.
x4 social media posts/stories (2 pre Bike Rally, 1 during the Bike Rally at your designated meal, 1 post-Bike Rally).

SPONSOR A PARTICIPANT

Our Statistics

We know it’s important for your brand to be aligned with the right organizations and in front of the right people.

Learn more about who participates on the ride and the reach of our marketing efforts.

Event Success By The Numbers

Last year, the Bike Rally took place from August 3 - 8 , 2025, and had over 300 riders and crew members join us from Toronto to Montreal.

Participant Breakdown

200 6-Day Riders
10 3-Day Riders
10 1-Day Riders
95 Crew
4 Full-Time Staff

Support Breakdown

$1.6M+ Total Raised
10,500 Total Donations
50 Corporate Sponsorships

Reach Breakdown

4,412 Social Media Followers
177,401 Paid Media Impressions
* On-Rally impressions from August 3-8, 2025

Participant Demographics

Gender

73% Male
23% Female
4% Other

Age

3% 18-24
17% 25-34
26% 35-44
28% 45-54
17% 55-64
9% 65 & over